In March 2010, Dena and Jodi opened the doors of Rhinestone Ranch for the first time. The sister duo set out to offer the latest and trendiest items available. Originally started as just a gift shop, Rhinestone Ranch has since expanded to include apparel and accessories for babies, youth, men, and women. The store was initially located in Purvis, MS, but has since relocated to Petal, MS. Rhinestone Ranch can also be found at The Lucky Rabbit in Hattiesburg and at various markets throughout the South during the spring & fall.

Jodi lives in Purvis with her husband, Jamie, and their two sons, Cole and Logan. Dena also resides in Purvis with her husband, Jason, and their son, Austin. Dena's daughter, Ashlyn Boleware, along with her son-in-law, Tanner, and granddaughter, Miley Blake, live in Petal.